Riding high after the UK multi-platinum success of their 2009 sophomore album, Against All Odds, British
Hip Hop/Urban/Pop/Commercial “Urban Pop group” set their sights in world domination and thus went head first into recording and releasing their third album Love.Live.Life, during which the North London group signed a deal with Mercury / Island Def Jam to put out the LP stateside.
However, it’s now been revealed that the deal had gone sour as the house that Russell Simmons built and the awarding group clashed due to creative differences. According to reports, group members and life long friends Dappy, Fazer and Tulisa Contostavlos were all informed earlier this week that Def Jam didn’t want to take the deal any further and thus ending their partnership. As with the music industry, rumours were rife that the group had been “dropped” by the legendary label to which Dappy, who recently signed a solo deal with Tinchy Styder owned label Takeover Entertainment (via Island Record UK) rebuked the claim stating, “They might say they’ve dropped us but we were never going to co-operate with them when they decided to change what we are. If we had co-operated we would still be signed. But I stuck my finger up at them when they wanted us to make another Being N-Dubz TV show.
“Tulisa thought we should do it because we could make some money out of it, but I said no. For them to say they dropped us makes me angry because we just didn’t want to change who we are or what we do. We’re not just a silly bunch of pop tarts.”
A label spokesman later confirmed: “N-Dubz have left the Def Jam imprint in the USA due to creative differences over musical direction. This was 100 percent the band’s decision and they remain signed to Universal worldwide.”
I guess every cloud as a silver lining as Dappy recently released the visuals of his sick [yes, I genuinely like his new single] debut solo single “No Regrets“. Producer/rapper Fazer is said to be recording what some have called British version of Timbaland‘s Shock Value [as talented as Fazer is... lets hope not] and Tulisa is a new X Factor UK judge.
Side bar… If the trio had gone state side with what they considered to be a “Pop” outlook, then Def Jam’s PR team would have had a nightmare trying to explain their faux pas over at Karmaloop TV.