Sports

Teaming up with English rock band The Heavy on their hit “How You Like Me Now,” 50 Cent got his Power Of The Dollar on to help kick off the 2013 NFL Draft. [...]

Having already taken the rap world by storm, Kendrick Lamar is getting calls aplenty for shows and appearances, most recently taking to the stage as the musical guest at the Madden NFL 25 party in New York. [...]

Having just sold his share in the Brooklyn Nets basketball team to pursue a future in sports management, Jay-Z is quick on the ball signing future WNBA star Skylar Diggins. Seen throwing up the Roc at what looks like an art gallery of sorts, the Notre Dame Fighting Irish and McDonald‘s All American college baller [...]

Ever the business man Jay Z doesn’t back down when it comes to making money – now Mr Carter has launched Roc Nation Sports with the talent agency Creative Artist Agency, the first signee stepping up to the bat being Yankees player Robinson Cano. [...]

As the current poster child of G-Shock, BMX star Nigel Sylvester finds new ways to get the brand out to a wider audience – this time with the help of A$AP Mob rapper A$AP Ferg, whose single “Work” serves as a soundtrack to Sylvester’s impressive tricks. [...]

Nigel Sylvester is fast becoming one of the most marketable sports personalities after his series of promotional videos first with Beats By Dre, and now in his new commercial for G-Shock. In the run up to the release of their Blackout watch, the watch brand has enlisted the pro BMX rider to help build excitement [...]

It’s Super Bowl time ladies and gentlemen and events kicked off at the NFL Finals in New Orleans, Louisiana with Alicia Keys rendition of the US National Anthem “The Star-Spangled Banner”. [...]

Inside A Change director Rik Cordero has really made a name for himself in the last few years following a number of powerful films and innovative videos, and his latest work looks to set to continue the trend. The World is Watching is a 6-part documentary series directed by Cordero and narrated by legendary film-maker [...]

Kendrick Lamar flaunts his new crossover appeal thanks to the success of his debut album, good kid, m.A.A.d. city, performing his hyper-aggressive “Backseat Freestyle” for boxing champion Adrien Broner‘s entrance to the ring Saturday night at the Boardwalk Hall in Atlantic City, New Jersey. [...]

Here’s some good news for Marvel fans, sports-fans, comic-book nerds and BK natives- newly incarnated NBA team The Brooklyn Nets have teamed up with Marvel Comics to bring you the first superhero in NBA history. Yes, say hello to BrooklyKnight (not the Sene album), the Nets’ special new mascot, who made his first appearance yesterday and who [...]