Yasiin Bey stars in Louis Vuitton x Muhammad Ali commercials [Video]

“A man who views the world the same at 50 as he did at 20 has wasted 30 years of his life.” “He who is not courageous enough to take risks will accomplish nothing in life.” “If you dream of beating me, you’d better wake up and apologise.”

These are just three of the great Muhammad Ali‘s most famous quotes from his illustrious and well-documented boxing career.

In 2012, accomplished thespian and lyricist Yasiin Bey (formerly known as Mos Def) has been entrusted with narrating many of The Greatest’s quotes for Louis Vuitton and Ali’s new campaign. Check out Mos’ work down below. “Rumble young man rumble.”

[via rapradar]