Ladbrokes predicts Avatar will be the most watched premiere over the Christmas period. In all truth, market research or consulting Nostradamus wouldn’t be required to validate this prediction. Avatar was the single most incredible cinema experience of recent years, maybe since Wachowski brother’s Matrix (1999).
Blockbuster commercial cinema has been defined by the end of the last decades. One could not have dreamed in 1999 that stop motion would be possible as it created a new outlet for movie craftsmanship forever changing the face of the industry.
Ten years later and we’re faced by a new revolution sculpting monster budget films – 3D – and it was the visual spectacle that was Avatar that pioneered what seems to be setting the trend for the next decade.
This movie is more special than any other 3D special effects movie, just as Matrix sets itself apart from the remaining thieves of its vision, because it was brewed organically- 10 years or so in the making – a special 3D camera was designed to create it and new method of making films; that is, creating a computer generated scenario and acting at the same time.
Not unlike The Matrix, a trilogy is on the way and if it can’t generate the same impact as the first one, it will sure establish itself in the shelves of history as one of the most ambitious, fantastic cinematic experiences of all time, where drops of water and flying creatures literally pop out of the screen.
Even the most brilliant classic filmmakers are giving it a go; Martin Scorsese‘s new cartoon project will be a 3D one. The times they are a-changing and Avatar is leading the revolution… If you haven’t seen it on the big screen be sure to catch it now, in case you have, be sure to watch it again because it deserves it unlike most of its void offsprings.
It is safe to say that the vast majority of 3D movies out currently are commercial exploits, Avatar on the other hand is both a massive commercial endeavour but also an artistic one. An instant classic.
The UK TV premiere of Avatar will air at 8pm on Sky Movies HD and Sky 3D on Christmas eve.