After announcing plans for it back in March then officially launching it at SXSW shortly thereafter, Mountain Dew is ready to embark on the next phase of the DEWeezy campaign.
The soft drink company will soon be premiering a 10-part web series about campaign poster boy Lil’ Wayne and his love and full embrace of the skateboarding lifestyle.
The series’ 45-second introductory trailer shows Wayne in his new favorite element (i.e. anywhere with room to skate) alongside some of skateboarding’s biggest names like Paul “P-Rod” Rodriguez, Theotis Beasley, Boo Johnson and Keelan Dadd.
[...] campaign Lil Wayne and Mountain Dew (of all brands) announced earlier this year? Well, following a brief trailer a few days ago, the DEWeezy campaign gets into motion with the first in a 10-part vlog series, [...]