Popular photo-sharing app Instagram has expanded to include the web alongside mobile devices, meaning photos and profiles will be be viewable from PCs too.
In a recent blog post Instagram said that the purpose of web profiles is to “to give you a simple way to share your photos with more people and to make it easier to discover new users on the web.”
The profiles resemble those of Facebook, which acquired Instagram back in April for roughly $1 billion, featuring a profile photo next to the username, URL and bio, with a grid of all the users photos below organised by date. At the top is a panel with the users most popular photos fading in and out. Though web profiles have launched for some users so far (see ours here), not everyone will be able to access theirs just yet, with Instagram expecting the rollout to be completed within the week.
Profiles that are set to public can be viewed by anyone online, regardless of if they use Instagram. Understandably, private profiles will only be visible to those the user has allowed to follow them.
Despite Instagram now embracing the web, a move that may help Facebook become more appealing to marketers, users won’t be able to upload photos from the web for the time being, as “Instagram is focused on the production of photos from mobile devices”.