Wednesday 22nd May 2013,
SoulCulture

360 f / J.Cole – “What Goes Up” | Music Video

Sam Gould December 13, 2012 Hip Hop, Music, Music Videos Comments

Queens MC 360 drops the visual for his latest track from his Everywhere and Back EP, the street-ready “What Goes Up“, with a little help courtesy of long-term collaborator J.Cole.

The video alternates between visuals of 360 in concert, working a crowd with some style, and the NYC rapper back in the studio with Jermaine, cooking up this current track (which Cole produced). If the partnership seems like a familiar and effective one, it’s because these two have known each other for a while; they met in Queens, when Cole was studying at St John’s University and 360 was cutting hair across the road. Both embraced the local rap scene, they stayed in touch, and this is the most recent result:

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About The Author

I went to Cambridge for three years and did night-classes in hip hop for around 10. Now I've got a BA and one hell of a hobby. When I was younger I wanted to be a conservationist; one day I still hope to save tigers or something. In my spare time I write for The Independent or myself.

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