Buzzing young Hertfordshire starlet Charli XCX has released the video for her single, “You,” and she seems to have recruited a colourful female militia for the shoot. The setting looks like a grindhouse rave in an abandoned ammunitions factory, which will probably please the National Rifle Association in the US.
The song samples a notable Gold Panda single from 2010, also entitled “You” but their version sounds more innocent, whilst Charli’s video gives the track a puzzling dark playful edge.
“We’d been heavily influenced by the world of Tumblr superstars and the quick click, pop-tastic world of the internet in my previous videos, so this time we decided to look elsewhere. We’d been watching a lot of grindhouse movies, mostly with strong female leads like The Pom Pom Girls and Coffy, and there seemed to be a bizarre cross over from that genre of cinema and today’s world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!” Charli explains of the concept.
The singer’s major label début is scheduled for release this February or in early Spring, and her earlier mixtape Super Ultra is still available here. The single “You” is available via Asylum.
Take a look below and stay posted for more news on her upcoming album.