Friday 24th May 2013,
SoulCulture

Kanye West – “Lost In The World” | Music Video

Verse May 4, 2012 Music Videos Comments


Seemingly out of nowhere this video for Kanye West‘s “Lost In The World” from the critically acclaimed album My Beautiful Dark Twisted Fantasy has exploded on the net. The the minimalist black and white visual was created in collaboration with Ruth Hogben at Nick Knight’s SHOWstudio.

Filmmaker Ruth Hogben collaborates with award-winning musician Kanye West to create a film for his single Lost in the World. The song, which features Justin Vernon of Bon Iver, is taken from West’s fifth album My Beautiful Dark Twisted Fantasy. Hogben’s piece breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon

Watch the full video after the jump.

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About The Author

Co-Owner & Creative director of SoulCulture Media. Having previously worked for Def Jam UK and BMG with a background in music and media brand management and promotions, he also leads the PR/Marketing end of SoulCulture Media. Currently transforming from Anakin into Darth Vader. @Versetti | Facebook | Tumblr

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