Seemingly out of nowhere this video for Kanye West‘s “Lost In The World” from the critically acclaimed album My Beautiful Dark Twisted Fantasy has exploded on the net. The the minimalist black and white visual was created in collaboration with Ruth Hogben at Nick Knight’s SHOWstudio.
Filmmaker Ruth Hogben collaborates with award-winning musician Kanye West to create a film for his single Lost in the World. The song, which features Justin Vernon of Bon Iver, is taken from West’s fifth album My Beautiful Dark Twisted Fantasy. Hogben’s piece breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon
Watch the full video after the jump.