Just in case there was anyone in New York who didn’t know about Nas‘ tenth album, the QB legend went and slapped a Life Is Good billboard right above the Queens-Midtown Tunnel in Manhattan. Data from 2010 estimates that more than 79,000 vehicles pass through the tunnel daily, so it’s probably safe to assume that this thing will be successful in getting the word out a little further.
Check out the short video of the unveiling below. Life Is Good is available right now. You need that album. Get it here.
[Props: Nah Right]
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