Home to Rudimental and Syron, Black Butter is proving a label to be reckoned with – and Lulu James can count herself part of that esteemed group. After releasing her debut EP Rose Mirage back in April to a burst of big-ups from Annie Mac, Zane Lowe, Rinse FM and the Guardian, Lulu James returns and drops the visuals to her latest cut, “Be Safe,” proving she’s got the longevity to last beyond the initial hype wagon.
While those drainpipe drop beats might share the tower-block sound of her London contemporaries, James’ brand of hip-hop was born in her home studio in the North East’s Southshields. Listening to the likes of Gil-Scott Heron, James Blake and Flying Lotus, James wears her influences on her sleeve as is evident on her the monochrome “Be Safe” that showcase stripped back visuals to reflect the stark beat and letting the singer’s soulful vocals do all the work.
You can doff your snapback to James’ labelmates and bass connoisseurs, Hostage and Kidnap Kid hop for the liquid-production levels, turning “Be Safe” from a palatable soul joint to a memorable, smooth garage jam. Want to know what all the fuss is about? Check out the video below.