Reebok have embarked on a strong comeback since aligning with Swizz Beatz for the Kamikaze shoe last year. Looking to become a staple in hip-hop fashion like in the ’90s (now I just sound old), the brand have stolen today’s biggest rapper (pun intended) in Rick Ross for their brand new commercial.
Donning the Reebok Classics pair, Rozay walks us through his rags-to-MMG boss story as we absorb the “it takes a lot to make a classic” ethos. Other rap names to be snapped up by the brand include Tyga and Mike Posner. Give it a play below and visit reebok.com for more details.