Swizz Beatz is perhaps the go to man for more than just beats right now… or at least his latest power move would indicate so. Car company Lotus have enlisted the Grammy Award winning producer/rapper/painter/husband to Alicia Keys as their Vice President of Creative Design and Global Marketing. Probably having seen the work he has recently done with Reebok in giving their brand a reboot, the British car manufacturer want a piece of the action.
The video below shows his first day at the office arriving in a helicopter. He ends his day taking a Lotus for a quick spin around the block.
Not too shabby Swizz! Here’s what Lotus had to say about why they chose him:
So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:
1. Like Group Lotus, he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys
I’m sure he does a little more than just ‘work’ with Alicia Keys though…