London-based independent streetwear label General landed in the fashion world early last year and has already earned repute as a unique brand sourcing inspiration from almost every corner in the media world from film, history and art to sport, music and photography. Capturing all the elements at the heart of street culture, General clothing encompasses all of that which has made streetwear what it is today.
The brand offers a wide spectrum of styles appealing to subcultures from Rock to Hip-Hop. The adequately-designated name “General” points to the non-specific, generalised influences that make the brand. Well-known for the random selection of subject matter displayed in its merchandise , expect General to bring you everything from strong messages, abstract imagery, minimalism and captivating designs.
Shop General HERE.