Getting back into her entreprenurial stride, fitting work around mummy duties, Beyoncé fires up excitement for her new fragrance, ‘Midnight Heat,’ with stunning promo pics for her fourth perfume.
The colourway for the ad sticks to shades of purple to match the perfume bottle, with Bey taking centre stage in a matching close-fitting dress, with her blonde mane blowing freely.
“I want women to feel sexy, strong, empowered and I want them to feel like they can conquer anything,” the global superstar explains on her website. “When they walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past.”
This is the fourth perfume in her ‘Heat’ collection, which includes fragrances ‘Heat Rush’ and ‘Pulse.’ ‘Midnight Heat’ is due in stores in the US August 12th, and will be available in the rest of the world September and October.