The ever-fashionable Solange Knowles continues to put her name and look to all things style-related by becoming the face of Madewell, the sister store of widely-known label, J. Crew. The singer/songwriter will be fronting their Autumn/Winter 2012 campaign, modelling a number of different looks from the collection.
Madewell has put together some footage of Solange modelling their designs during the photo shoot, posting the video with the caption, “Nobody pulls off a great style mix quite like Solange, the ever-so-stylish musician/DJ.”
Solange is following in the footsteps of fellow DJ, model and presenter Alexa Chung, who not only fronted a Madewell campaign but also went on to design her own collection for the hipster-chic label. Maybe Solange will also take her hand at designing next?
Although she has been held in high regard in the fashion world over the past few years, this will actually be Solange’s first major contract with a clothing brand, having previously only shown off her original style in fashion magazine spreads. She previously landed a contract with beauty brand Rimmel, but this will be her first foray as a fashion label’s ambassador.
Take a sneak peak of the shoot below to see Solange put her cute twist on a number of outfits.