new era

Since his heavily succesful collaborations with adidas, quirky designer Jeremy Scott has been in much demand in the sports world as other brands want to cash in on his creativity and unique fan base who go crazy for his outrageous designs. His newest collaboration this time comes in the form of a capsule cap collection [...]

The New Era brand have long been collaborating with Nintendo to bring us nostalgic headgear, and Disney‘s recent film Wreck It Ralph may have pushed for another collaborative collection after the Super Mario game was featured, making everyone reminisce about their childhood games. New Era Japan have now come up with a simple new cap [...]

Leading lifestyle brand New Era has unveiled a preview of the company’s upcoming Spring/Summer 2013 trends. [...]

With the new year looming, KiD CuDi took to Twitter on October 28 to reveal some new details of his much awaited project Indicud, which is due at the beginning of 2013. [...]

International urban lifestyle brand New Era has officially launched the New Era Cube, its first-ever digital application devised by London-based digital creative agency, Somewhat. [...]

Not only is he making major moves in the music world, but rapper A$AP Rocky is also causing waves on the fashion scene with his and A$AP Mob‘s collaboration with Black Scale. Not content with their already sold-out capsule collection for the retailer, the A$AP crew is determined to give their fans more with the [...]

Sports and lifestyle brand New Era team up with Transport For London this summer to deliver their new headwear and apparel collection inspired by the capital city. Featuring some of the popular station logos found on the London Underground transport system, the new collection is made up of 16-headwear pieces with two New Era x [...]

The New Era brand is notorious for it’s constant collaboration with many different franchises for new collections, and this time they’ve hooked up with Japanese pop culture’s favourite feline, Hello Kitty. [...]

Well, I’m not mad at this collection at all. In a three-way collaboration, New Era called upon Marvel Comics and the NBA to produce this rather dope selection of their 9Fifty snapback caps. Representing a total of 15 NBA teams, this collection teams up the appropriate superhero with the biggest teams in the league, featuring [...]

The Avengers Assemble film (at least that’s what they called it here in the UK) “Hulk Smashed” the box office in its opening weekend with the second-biggest opening of all time. Having seen it (and loved it — read our review here) there was no doubt that the merchandise would be free-flowing after the release, [...]