reebok

Whilst currently catching some heat for his controversial date rape lyrics, Rick Ross [after his "apology" tweet] drops visuals for his freestyle over Kendrick Lamar‘s “Bitch Don’t Kill My Vibe.” [...]

Just a week ago in celebration of her 32nd birthday, R&B songstress Alicia Keys kindly dropped new song “B.N.M Part 2” which acts as the second part to her single “Brand New Me,” taken from her most recent album Girl On Fire. Not one to waste time, she’s already in the process of shooting a [...]

It was a mere few days ago that we brought you designs from singer Alicia Keys‘ new collaboration with Reebok, but unlike most of their celeb partnerships, Reebok seem to have pulled out all the stops on this one by shooting a commercial to show off the new designs. The ad was aired during the [...]

Much like her super-producer husband Swizz Beatz, songstress Alicia Keys is showcasing some new design skills as she collaborates with sportswear brand Reebok to bring us some brand new shoe designs. Keeping it in the family Beatz, who serves as creative director of Reebok Classics, enlisted his wife to give the brand an injection of [...]

Of course, no-one needs to tell anyone twice about how good The Avengers movie was, and the comic house Marvel have hooked up with the legendary sportswear brand Reebok to bring forth a collection inspired by some of their finest superheroes from across the franchise. [...]

In a new 9-minute look at the icon that is Rakim, Reebok and Complex present The Definition of a Classic. The short film documents The God Emcee’s New York roots, his early partnership with Eric B. and their game-changing record “Eric B. Is President”, and explores his running influence and timeless legacy. Input comes from [...]

New York radio station Power 105.1 had Swizz Beatz up early in the morning earlier this week for some conversation with DJ Envy, Angela Yee and Charlamagne Tha God – collectively known as The Breakfast Club. [...]

Reebok have embarked on a strong comeback since aligning with Swizz Beatz for the Kamikaze shoe last year. Looking to become a staple in hip-hop fashion like in the ’90s (now I just sound old), the brand have stolen today’s biggest rapper (pun intended) in Rick Ross for their brand new commercial. [...]

Jean-Michel Basquiat is yet again a muse for Reebok as evidenced by their Spring/Summer 2012 Collection. We’ve seen it before, and here once again we see Reebok taking their classic and iconic footwear designs and paying homage to the New York artist whose life was cut short as result of a heroin overdose. [...]

Reebok are keeping it mega fresh with their Reebok Presents series and this time have caught up with UK Producer/Artist Labrinth on the set of his new video. This behind the scenes feature is taken on the set of the for video for Labrinth’s track “Earthquake” (listen to it here). No sign of fellow featured [...]